Last updated: August 2026
About This Privacy Policy
This Privacy Policy applies to EV4 Limited websites and applications, including:
- https://www.dsdevices.com/eu; and
- the DSD Selector App.
EV4 Limited is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, share and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the Data Protection Act 2018 and other applicable data protection laws.
This Privacy Policy explains:
- what personal data we collect;
- how we use personal data;
- the lawful bases we rely upon for processing;
- how we protect personal data;
- who we share personal data with;
- how long we retain personal data;
- how we transfer personal data internationally; and
- the rights available to individuals under applicable data protection laws.
This Privacy Policy should be read together with any additional privacy notices provided when personal data is collected.
By using our Website or applications, you acknowledge that you have read this Privacy Policy.
EU/EEA GDPR Representative (Article 27)
If you are located in the EU, and have questions or concerns regarding your personal data, you may contact our GDPR representative:
EU Representative:
Euverify Ltd (Ireland)
Unit 3D North Point House
North Point Business Park
New Mallow Road, Cork
T23 AT2P, Ireland
Email: gdpr@euverify.com
To submit a Data Subject Access Request (DSAR), data deletion request, or any other GDPR-related inquiry, please use our secure portal.
This link allows you to verify our appointed representative and submit GDPR requests directly. Requests submitted through this portal are logged and tracked to ensure timely response and compliance.
1. Data Controller
For the purposes of applicable data protection legislation, the data controller is:
EV4 Limited
KAD House
Portsmouth Road
Esher
Surrey KT10 9AD
United Kingdom
Email: privacy@dsdevices.com
Website: https://www.dsdevices.com/eu
UK VAT Number: GB131428934
EU VAT Number: NL828345053B01
EV4 Limited is registered with the Information Commissioner’s Office (ICO) under registration number ZA181777.
Where the EU GDPR applies, EV4 Limited has appointed Euverify Ltd (Ireland) as its EU GDPR Representative. Details of how to contact Euverify and submit a GDPR-related request are provided above and in Sections 14, 16 and 18 of this Privacy Policy.
2. Information We Collect
We collect, process and store personal data where it is provided directly by you, generated through your use of our Website or applications, or obtained from legitimate business sources.
Personal data may include:
(a) Identity Data
Including first name, last name, company name, username or account identifier.
(b) Contact Data
Including billing address, delivery address, email address, telephone number, job title and company details.
(c) Financial Data
Including bank account details, payment transaction information and related billing information.
(d) Transaction Data
Including quotations, purchase orders, invoices, order history, payments made and products or services purchased.
(e) Technical Data
Including internet protocol (IP) address, browser type and version, time zone settings, operating system, device information and other technology used to access our Website.
(f) Profile and Usage Data
Including enquiries submitted by you, product interests, support requests, purchase information, feedback, survey responses and information about how you use our Website, the DSD Selector App and related services.
(g) Marketing Data
Including communication preferences, marketing consent records and responses to marketing communications.
We may also collect aggregated or anonymised information that does not directly identify any individual. Such information may be used for statistical analysis, service improvement and business reporting purposes.
3. Special Category Data
We do not intentionally collect special category personal data unless required for a specific lawful purpose and supported by an appropriate legal basis under applicable data protection law.
4. How We Collect Your Personal Data
We may collect personal data through:
(a) Direct Interactions
When you communicate with us by email, telephone, post, online forms, support requests or other correspondence.
(b) Website and Application Usage
When you use our Website, online services or the DSD Selector App.
(c) Commercial Transactions
When you request quotations, place orders, purchase products or services, request support, or otherwise engage with us as a customer, supplier or business contact.
(d) Third Parties and Public Sources
Where permitted by law, we may obtain information from publicly available sources, business directories, service providers and commercial partners.
5. DSD Selector App
The DSD Selector App is provided to assist users in identifying suitable DSD products and software based on their requirements.
The DSD Selector App does not store project files, device configurations or user-generated content on behalf of users.
Information submitted through the DSD Selector App may be processed where necessary to:
- provide product recommendations;
- respond to enquiries;
- improve our products and services; and
- provide customer support.
Any personal data collected through the DSD Selector App will be processed in accordance with this Privacy Policy.
6. Lawful Basis for Processing
We process personal data only where we have a lawful basis to do so.
Depending upon the circumstances, our lawful basis may include:
- performance of a contract;
- compliance with a legal obligation;
- our legitimate business interests;
- protection of vital interests; or
- consent, where required by law.
Where we rely upon legitimate interests, we will consider those interests against your rights and freedoms under applicable data protection law.
Where processing is based upon consent, you may withdraw your consent at any time, subject to applicable law.
7. How We Use Your Information
We may use your personal data:
(a)
To provide products, services, technical support and customer assistance.
(b)
To process quotations, orders, payments, deliveries and related transactions.
(c)
To communicate with you regarding products, services, updates and support matters.
(d)
To improve our Website, the DSD Selector App, our products, services and customer experience.
(e)
To comply with legal, regulatory, tax and accounting obligations.
(f)
To administer our business and protect our legitimate commercial interests.
(g)
To send marketing communications where permitted by law or where consent has been provided.
8. Technology Providers and Service Partners
To operate our business and fulfil customer orders, we may share personal data with trusted service providers, including:
- WooCommerce – eCommerce platform;
- Revolut Business – payment processing and financial services;
- DHL Express – shipping and logistics services;
- Microsoft 365 – business communications, email and document management;
- HubSpot – customer relationship management and marketing platform; and
- accounting, tax, legal and compliance advisers.
For customers within the European Union, personal data may be shared with authorised logistics and fulfilment providers operating from our fulfilment centre in Boxtel, Netherlands, solely for the purpose of processing, packing, shipping and supporting customer orders.
For customers within the United Kingdom and other territories served through our UK operations, personal data may be shared with authorised logistics and fulfilment providers operating from our fulfilment centre in Surbiton, United Kingdom, for the purpose of processing, packing, shipping and supporting customer orders.
All service providers are required to process personal data in accordance with applicable contractual requirements and data protection laws.
9. Disclosure of Information
We may disclose personal data:
(a)
To regulatory authorities, law enforcement agencies and government bodies where required by law.
(b)
To suppliers and service providers where necessary for the delivery of products and services.
(c)
In connection with a merger, acquisition, business transfer or sale of assets.
(d)
Where necessary to establish, exercise or defend legal claims.
We do not sell personal data to third parties.
10. International Data Transfers
As a United Kingdom company operating internationally, personal data may be transferred between the United Kingdom, the European Economic Area (EEA) and other countries where our service providers operate.
Where personal data is transferred outside the United Kingdom or European Economic Area, we will take steps to ensure that appropriate safeguards are implemented in accordance with applicable data protection laws.
These safeguards may include:
- adequacy decisions issued by the UK Government or European Commission;
- Standard Contractual Clauses (SCCs);
- the UK International Data Transfer Agreement (IDTA); or
- other legally recognised transfer mechanisms.
Customers should note that personal data may be processed by authorised fulfilment and logistics providers operating from our fulfilment centres in:
- Boxtel, Netherlands – European Union orders; and
- Surbiton, United Kingdom – United Kingdom and international orders.
Such processing is limited to activities necessary for order fulfilment, shipping, customer support and legal compliance.
11. Security
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, loss or destruction.
Access to personal data is restricted, where appropriate, to employees, contractors and service providers who require access for legitimate business purposes.
While we take reasonable steps to protect personal data, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.
In the event of a personal data breach requiring notification under applicable law, we will notify the appropriate supervisory authority and affected individuals where required.
12. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to improve functionality, analyse Website usage and support customer experience.
Where required by applicable law, including for visitors located within the European Union and European Economic Area, non-essential cookies will only be placed on a user’s device after valid consent has been obtained through our cookie consent platform.
Users may modify or withdraw their cookie consent preferences at any time.
Further information is available in our Cookie Policy.
13. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including applicable legal, regulatory, accounting, tax, warranty and contractual requirements.
Customer, supplier and transaction records may be retained for up to seven years, or longer where required by law or legitimate business requirements.
Where consent is relied upon for marketing communications, relevant personal data will be retained until consent is withdrawn or the data is no longer required for that purpose, subject to any applicable legal retention requirements.
When personal data is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.
14. Your Rights
Subject to applicable data protection law, you may have the right to:
- access your personal data;
- correct inaccurate or incomplete personal data;
- request erasure of your personal data;
- restrict the processing of your personal data;
- object to processing;
- request data portability;
- withdraw consent where processing is based upon consent; and
- lodge a complaint with an appropriate supervisory authority.
Requests relating to your privacy rights may be submitted directly to EV4 Limited at:
EU/EEA Residents
If you are located in the EU or EEA, you may also contact our appointed EU GDPR Representative:
Euverify Ltd (Ireland)
Unit 3D North Point House
North Point Business Park
New Mallow Road, Cork
T23 AT2P, Ireland
Email: gdpr@euverify.com
To submit a Data Subject Access Request (DSAR), data deletion request, or any other GDPR-related inquiry, please use our secure GDPR portal.
This portal allows you to verify our appointed representative and submit GDPR requests directly. Requests submitted through the portal are logged and tracked to ensure timely response and compliance.
15. Third-Party Websites
Our Website may contain links to third-party websites.
We are not responsible for the privacy practices, content or security of third-party websites and encourage users to review the privacy policies of any third-party websites they visit.
16. Complaints
We take privacy concerns seriously and encourage you to contact us in the first instance so that we can attempt to resolve your concerns.
You may contact EV4 Limited at:
United Kingdom
If you are located in the United Kingdom, you may lodge a complaint with the Information Commissioner’s Office (ICO).
Website: https://www.ico.org.uk
European Union / European Economic Area
If you are located within the EU or EEA, you may contact our appointed EU GDPR Representative:
Euverify Ltd (Ireland)
Unit 3D North Point House
North Point Business Park
New Mallow Road, Cork
T23 AT2P, Ireland
Email: gdpr@euverify.com
GDPR requests and enquiries may also be submitted using our secure GDPR portal.
You may also lodge a complaint with the relevant data protection supervisory authority in your country, subject to applicable law.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- our business;
- our products and services;
- applicable legal or regulatory requirements;
- our suppliers and service providers; or
- our data processing activities.
Where appropriate, we will update the date shown at the beginning of this Privacy Policy.
The latest version of this Privacy Policy will be published on our Website.
18. Contact Us
If you have any questions regarding this Privacy Policy or EV4 Limited’s processing of personal data, please contact:
EV4 Limited
Privacy Manager
EV4 Limited
KAD House
Portsmouth Road
Esher
Surrey KT10 9AD
United Kingdom
Email: privacy@dsdevices.com
Website: https://www.dsdevices.com/eu
ICO Registration Number: ZA181777
EU GDPR Representative
For individuals located in the EU or EEA:
Euverify Ltd (Ireland)
Unit 3D North Point House
North Point Business Park
New Mallow Road, Cork
T23 AT2P, Ireland
Email: gdpr@euverify.com
