About This Privacy Policy
This Privacy Policy applies to EV4 Limited websites and applications, including:
• https://www.dsdevices.com; and
• the DSD Selector App.
EV4 Limited is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the Data Protection Act 2018 and other applicable data protection laws.
This Privacy Policy explains:
• what personal data we collect;
• how we use personal data;
• the lawful bases we rely upon for processing;
• how we protect personal data;
• who we share personal data with;
• how long we retain personal data;
• how we transfer personal data internationally; and
• the rights available to individuals under applicable data protection laws.
This Privacy Policy should be read together with any additional privacy notices provided when personal data is collected.
By using our Website or applications, you acknowledge that you have read this Privacy Policy.
1. Data Controller
For the purposes of applicable data protection legislation, the data controller is:
EV4 Limited
KAD House
Portsmouth Road
Esher
Surrey KT10 9AD
United Kingdom
Email: privacy@dsdevices.com
Website: https://www.dsdevices.com
UK VAT Number: GB131428934
EU VAT Number: NL828345053B01
EV4 Limited is registered with the Information Commissioner’s Office (ICO) under registration number ZA181777.
2. Information We Collect
We will collect, process and store personal data only where it is provided directly by you, generated through your use of our Website or applications, or obtained from legitimate business sources.
Personal data may include:
(a) Identity Data
Including first name, last name, company name, username or account identifier.
(b) Contact Data
Including billing address, delivery address, email address, telephone number, job title and company details.
(c) Financial Data
Including bank account details, payment transaction information and related billing information.
(d) Transaction Data
Including quotations, purchase orders, invoices, order history, payments made and products or services purchased.
(e) Technical Data
Including internet protocol (IP) address, browser type and version, time zone settings, operating system, device information and other technology used to access our Website.
(f) Profile and Usage Data
Including enquiries submitted by you, product interests, support requests, purchase information, feedback, survey responses and information about how you use our Website, the DSD Selector App and related services.
(g) Marketing Data
Including communication preferences, marketing consent records and responses to marketing communications.
We may also collect aggregated or anonymised information that does not directly identify any individual. Such information may be used for statistical analysis, service improvement and business reporting purposes.
3. Special Category Data
We do not intentionally collect special category personal data unless required for a specific lawful purpose and supported by an appropriate legal basis under applicable data protection law.
4. How We Collect Your Personal Data
We may collect personal data through:
(a) Direct Interactions
When you communicate with us by email, telephone, post, online forms, support requests or other correspondence.
(b) Website and Application Usage
When you use our Website, online services or the DSD Selector App.
(c) Commercial Transactions
When you request quotations, place orders, purchase products or services, request support, or otherwise engage with us as a customer, supplier or business contact.
(d) Third Parties and Public Sources
Where permitted by law, we may obtain information from publicly available sources, business directories, service providers and commercial partners.
5. DSD Selector App
The DSD Selector App is provided to assist users in identifying suitable DSD products and software based on their requirements.
The DSD Selector App does not store project files, device configurations or user-generated content on behalf of users.
Information submitted through the DSD Selector App may be processed where necessary to provide product recommendations, respond to enquiries, improve our products and services, and provide customer support.
Any personal data collected through the DSD Selector App will be processed in accordance with this Privacy Policy.
6. Lawful Basis for Processing
We process personal data only where we have a lawful basis to do so, including:
• performance of a contract;
• compliance with a legal obligation;
• our legitimate business interests;
• protection of vital interests; or
• consent where required by law.
7. How We Use Your Information
We may use your personal data:
(a)
To provide products, services, technical support and customer assistance.
(b)
To process quotations, orders, payments, deliveries and related transactions.
(c)
To communicate with you regarding products, services, updates and support matters.
(d)
To improve our Website, DSD Selector App, products, services and customer experience.
(e)
To comply with legal, regulatory, tax and accounting obligations.
(f)
To administer our business and protect our legitimate commercial interests.
(g)
To send marketing communications where permitted by law or where consent has been provided.
8. Technology Providers and Service Partners
To operate our business and fulfil customer orders, we may share personal data with trusted service providers including:
• WooCommerce (eCommerce platform);
• Revolut Business (payment processing and financial services);
• DHL Express (shipping and logistics services);
• Microsoft 365 (business communications, email and document management);
• HubSpot (customer relationship management and marketing platform);
• accounting, tax, legal and compliance advisers.
For customers within the European Union, personal data may be shared with authorised logistics and fulfilment providers operating from our fulfilment centre in Boxtel, Netherlands solely for the purpose of processing, packing, shipping and supporting customer orders.
For customers within the United Kingdom and other territories served through our UK operations, personal data may be shared with authorised logistics and fulfilment providers operating from our fulfilment centre in Surbiton, United Kingdom for the purpose of processing, packing, shipping and supporting customer orders.
All service providers are required to process personal data only in accordance with our instructions and applicable data protection laws.
9. Disclosure of Information
We may disclose personal data:
(a)
To regulatory authorities, law enforcement agencies and government bodies where required by law.
(b)
To suppliers and service providers necessary for the delivery of products and services.
(c)
In connection with a merger, acquisition, business transfer or sale of assets.
(d)
Where necessary to establish, exercise or defend legal claims.
We do not sell personal data to third parties.
10. International Data Transfers
As a United Kingdom company operating internationally, personal data may be transferred between the United Kingdom, the European Economic Area (EEA) and other countries where our service providers operate.
Where personal data is transferred outside the United Kingdom or European Economic Area, we will ensure that appropriate safeguards are implemented in accordance with applicable data protection laws. These safeguards may include:
• adequacy decisions issued by the UK Government or European Commission;
• Standard Contractual Clauses (SCCs);
• the UK International Data Transfer Agreement (IDTA); or
• other legally recognised transfer mechanisms.
Customers should note that personal data may be processed by authorised fulfilment and logistics providers operating from our fulfilment centres in:
• Boxtel, Netherlands (European Union orders); and
• Surbiton, United Kingdom (United Kingdom and international orders).
Such processing is limited to activities necessary for order fulfilment, shipping, customer support and legal compliance.
11. Security
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, loss or destruction.
While we take reasonable steps to protect personal data, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.
In the event of a personal data breach requiring notification under applicable law, we will notify the appropriate supervisory authority and affected individuals where required.
12. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to improve functionality, analyse Website usage and support customer experience.
Where required by applicable law, including for visitors located within the European Union and European Economic Area, non-essential cookies will only be placed on a user’s device after valid consent has been obtained through our cookie consent platform.
Users may modify or withdraw cookie consent preferences at any time.
Further information is available in our Cookie Policy.
13. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, regulatory, accounting, tax, warranty and contractual requirements.
Customer, supplier and transaction records may be retained for up to seven years or longer where required by law or legitimate business requirements.
Where consent is relied upon for marketing communications, personal data will be retained until consent is withdrawn or no longer required.
14. Your Rights
Subject to applicable law, you may have the right to:
• access your personal data;
• correct inaccurate personal data;
• request erasure of personal data;
• restrict processing;
• object to processing;
• request data portability;
• withdraw consent; and
• lodge a complaint with a supervisory authority.
Requests relating to privacy rights may be submitted to:
15. Third-Party Websites
Our Website may contain links to third-party websites.
We are not responsible for the privacy practices, content or security of third-party websites and encourage users to review their privacy policies.
16. Complaints
If you are located in the United Kingdom, you may lodge a complaint with the Information Commissioner’s Office (ICO) at:
If you are located within the European Union, you may also lodge a complaint with your local supervisory authority.
We encourage you to contact us first at privacy@dsdevices.com so that we can attempt to resolve any concerns.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, legal requirements or data processing activities.
The latest version will always be published on our Website.
We are registered with the “Information Commissioners Office for Data Protection” and our Data Protection Registration number is :- ZA181777
18. Contact Us
If you have any questions regarding this Privacy Policy or our processing of personal data, please contact:
Privacy Manager
EV4 Limited
KAD House
Portsmouth Road
Esher
Surrey KT10 9AD
United Kingdom
Email: privacy@dsdevices.com
Website: https://www.dsdevices.com